The Metamorphose Group Honoured with the Hyer Culture100 Award

We are thrilled to announce that The Metamorphose Group has been recognised as one of the winners of the prestigious Hyer Culture100 Awards for 2024! This recognition places us among the top 100 companies in the UK that are redefining what it means to be a ‘People First’ organisation. It’s a testament to our ongoing commitment to fostering a supportive, inclusive, and forward-thinking workplace culture.

Culture 100

What is the Culture100 Award?

The Culture100 Awards spotlight companies that are building and championing a new type of organisation—one that puts its people at the center of everything it does. This award celebrates organisations, both large and small, for their exceptional dedication to building a progressive, people-first workplace. Over 20,000 employees across thousands of companies were surveyed as part of an in-depth evaluation process to identify the UK’s greatest workplaces.

Why This Award Matters

The Metamorphose Group is proud to be recognised among the leaders in this space. The Culture100 Awards don’t just recognise a company’s current achievements—they evaluate its long-term commitment to its people. This involves looking at current and future initiatives, internal sentiment, and most importantly, understanding how employees genuinely feel about working within their organisation.

This award affirms that our efforts to create a workplace that nurtures creativity, celebrates individuality, and fosters both personal and professional growth are being recognised and appreciated. We want every member of our team to feel seen, valued, and empowered. Being named a Culture100 company validates our ongoing journey to set new benchmarks in employee well-being, engagement, and innovation.

Setting the Standard for a People-First Organisation

At The Metamorphose Group, we have always believed that our people are our most valuable asset. Through this recognition, we join the ranks of the UK’s most inspiring companies, all of whom have been selected based on verified employee benchmarks and sentiment analysis. The evaluation process for this award went beyond surface-level claims, incorporating an anonymous survey that analysed the emotions behind employees' open-ended responses. It’s a true honour to be part of a list that celebrates the importance of building workplaces where life truly feels different for those at the forefront.

“We are delighted to announce that The Metamorphose Group has won a Culture 100 Award for 2024. This is a huge honour, and I extend my deepest thanks to our amazing team for their continued efforts to support the group's cause and our family of brands. Our people are at the heart of everything we do, and this recognition is a testament to the incredible culture we’ve built together.”

- Grace Carter, Founder of The Metamorphose Group

A Look Ahead

As we celebrate this achievement, we are even more motivated to continue evolving our workplace culture, ensuring that our people remain at the heart of our growth strategy. Over the next 12 months, the Hyer Culture100 team will delve deeper into what makes organisations like ours unique, sharing insights into the values, leadership, and innovations that set us apart.

We are excited to be featured alongside other Culture100 companies and look forward to sharing our story in the upcoming releases and events. Being part of this initiative allows us to engage with other industry leaders, share best practices, and inspire the next generation of culture-focused companies.

Thank you to our entire team for living our values every day and making The Metamorphose Group an amazing place to work.


High-resolution images and additional background information are available upon request. For more details, check out the full list of winners and learn more about the Culture100 initiative.

Grace is happy to do live interviews and partake in panel discussions and podcasts/webinars on this topic as well as female entrepreneurship in general. Please contact kirsty.laifa@weareaphra.co.uk to arrange.

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