After months of preparation, we’re thrilled to unveil the new look and renewed vision of Aphra, The Metamorphose Group’s powerhouse for innovative campaigns and brand strategies. Today, Aphra is more than just a creative agency; it’s a symbol of bold ideas, fearless execution, and a no-nonsense approach to making a real impact. With a refreshed identity, Aphra is ready to push the boundaries of creativity and drive even greater results for our clients.

Why the Rebrand?

The rebrand marks an evolution of what Aphra stands for. Since its inception, Aphra has been a go-to for businesses seeking to build brands that don’t just speak but command attention. However, the landscape of marketing has changed, and so have the needs of our clients. To better serve the visionaries, disruptors, and innovators we work with, Aphra needed to redefine its image to reflect its unwavering commitment to delivering breakthrough strategies and unforgettable campaigns.

Grace Carter, CEO of The Metamorphose Group, shares her thoughts on this exciting new chapter:

“Aphra has always been synonymous with creativity, but now we’re turning up the volume. This rebrand is about doubling down on our core values—strength, agility, and impact—and building a brand that’s as dynamic and bold as the clients we support. We’re here for those who want to make waves, disrupt the norm, and rewrite the rules of the game. That’s what Aphra stands for now: the courage to think differently and the power to execute brilliantly.”

What’s New?

The new Aphra is bold, unapologetic, and built for those who are serious about creating change. With a sleek, modern logo, a punchy colour palette, and a new website design that screams confidence, the revamped Aphra is visually striking. But it’s not just about aesthetics. Our services have been streamlined to ensure that clients can access precisely what they need, quickly and efficiently:

Create a Brand: A full-scale brand development service that builds unforgettable identities.
Create a Campaign: Cutting-edge campaign planning and execution that drive real results.
Masterclasses: One-off paid sessions for clients looking to gain insight and elevate their own capabilities.

Each service has been crafted to ensure that we’re not just another agency but a true partner in bringing bold visions to life.

What’s Next?

With the rebrand, Aphra continues to be a prominent force within The Metamorphose Group’s portfolio, and we’re just getting started. Our team is already working on new services and innovations that will continue to raise the bar. Stay tuned for more announcements and be sure to explore our new website to see how Aphra is ready to support you.

Welcome to the new Aphra—a new look, a sharper focus, and the same unyielding commitment to creativity and excellence, visit weareaphra.co.uk to discover more.

For media inquiries, please contact: Amy Brazewell, Marketing & PR Strategist – Aphra amy.brazewell@weareaphra.co.uk

Aphra Unveils a Bold New Look – A Fresh Era for Creativity and Strategy

The Metamorphose Group Honoured with the Hyer Culture100 Award